Discover Venetian Aperitivo Culture with the Aperol Spritz

Raise a glass to the timeless traditions and vibrant spirit of Venetian aperitivo hour and join us on an unforgettable journey through the heart and soul of Italy’s most enchanting city. Venice, with its pretty canals and historic charm, offers a unique setting for the cherished ritual of aperitivo, where relaxation and conviviality are celebrated with every sip. 

Discover the history of the vibrant Aperol Spritz and learn how to make this world-famous drink to capture the spirit of an authentic Venetian tradition at home. 

Aperitivo in Venice: A time-honored tradition

Imagine strolling through the bustling piazzas of Venice as the sun begins its descent, casting a warm golden glow over the city’s striking architecture. The vibrant atmosphere is punctuated by the laughter of friends and the clinking of glasses in charming bàcari—traditional Venetian taverns where the local tradition of aperitivo comes to life.  

The aperitivo hour is more than just a pre-dinner drink; it is a cherished ritual that embodies the essence of Venetian culture. Dating back to the city’s mercantile past, this tradition reflects Venice’s rich culinary heritage and its role as a melting pot of diverse cultures. During the aperitivo hour, Venetians gather to unwind from the day’s activities, enjoy lively conversations, and anticipate the evening’s festivities. 

The concept of aperitivo has evolved over the centuries, but its core remains unchanged: it is a time for relaxation and enjoyment, enhanced by a refreshing drink and delicious small bites. The tradition is deeply rooted in the city’s history, tracing back to the early days when Venice was a thriving center of trade and commerce. The influence of these diverse cultures and cuisines contributed to the development of the unique Aperitivo culture that we know today. 

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The rise of the Aperol Spritz (from Venice to the world)

At the heart of aperitivo culture lies the Venetian Spritz, and cocktails like the Aperol Spritz that have become synonymous with the Italian aperitivo experience. This iconic drink, with its bright orange hue and bittersweet flavor, is a symbol of the carefree spirit of Venice. 

The Aperol Spritz has a celebrated history that reflects its evolution from a regional favorite to a global sensation. The origins of this delightful cocktail can be traced back to the Veneto region, where the tradition of combining Prosecco with a bitter liqueur was born. The Aperol Spritz owes its popularity to the innovative combination of Aperol, Prosecco, and club soda—a formula that was born in Padua and continues its history in Venice. 

Learn more: 9 Spritz Cocktails to Sip On this Summer 

Aperol, the key ingredient in the Spritz, is a bittersweet liqueur with a secret recipe that was created by Luigi and Silvio Barbieri in 1919 after seven years of experimentation. This secret recipe has remained unchanged for decades. Crafted from an infusion of aromatic herbs, roots, and fruits, Aperol delivers a unique balance of flavors that complements the effervescence of Prosecco and the crispness of club soda. The cocktail’s name, derived from the German word “spritzen” (to sprinkle), reflects the tradition of adding water to wine, which was a common practice in Venice during the early 20th century. 

Read next: The Best 28 Aperitif Cocktails for Any Occasion 

As the Aperol Spritz gained popularity, it began to spread beyond Venice and the Veneto region, eventually becoming a trendsetter in the world of aperitivo. Its inclusion in the official cocktail list by the International Bartenders Association (IBA) in 2011 cemented its status as a classic, celebrated globally for its amazing taste and vibrant color. 

Also see: The 9 Best 3-Ingredient Cocktails to Try at Home 

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We chatted with Aperol Brand Ambassador, Loris Contro to get some tips on how to use Aperol in cocktail making, food pairings and the latest trends.  “Emerging trends in Aperol cocktails: Its use in modern classic cocktails (like the East 8 Hold Up, Paper Plane and Naked&Famous) which have started to make their appearance more and more in cocktail menus across the UK.“ CHECK OUT THE FULL INTERVIEW, HERE

How to make a perfect Aperol Spritz

Making the perfect Aperol Spritz is an art form that combines tradition with a touch of creativity. Follow these steps to craft a cocktail that captures the essence of Venetian aperitivo: 

Venetian Aperol Spritz recipe

Ingredients 

• 3 oz Prosecco D.O.C. 

• 2 oz Aperol 

• 1 oz Club soda 

• Orange slice to garnish 

• Ice  

Method 

1. Fill a large wine glass with ice cubes. 
2. Pour the Prosecco into the glass, followed by the Aperol. 
3. Add a splash of club soda.  
4. Garnish with a slice of orange to enhance the drink’s presentation and flavor. 

Use high-quality Prosecco and fresh ingredients to ensure the best flavor. The balance between the bittersweet Aperol and the crisp Prosecco is crucial for a well-rounded cocktail. 

Cheers, dears! 20 Cocktails with Aperol to Try Today 

Food pairing suggestions

Pair your Aperol Spritz with cichetti that lean into herbaceous, rich, and toasted notes. We suggest:  

• Fried calamari with lemon and parsley dip 

• Smoked salmon, cream cheese and lemon dressing sliders 

• Seafood ceviche served with plantain chips 
• Red prawn tartare served with burrata and toasted focaccia 

The Aperol Spritz is more than just a cocktail; it is a celebration of Venetian culture and the art of living well! By mastering this iconic drink, you can bring a taste of Italy into your own home and savor the essence of the aperitivo tradition. Cheers to the vibrant spirit of Venetian aperitivo and the timeless charm of the Aperol Spritz! Visit the Aperol website to learn more.